Exploring Your Business DNA™ - ½ day, $

Are you struggling to find a clear voice and message for your company? Are you looking for the unifying foundation of your marketing that can bring together all elements of your organization? If so, it’s a good time to explore your Business DNA™.

This program will provide your business with a clear understanding of the distinct qualities and traits that make your company a unique organization unlike any other. You will learn the attributes and personality that make up your company’s “DNA” and drive your culture, your marketing, and the essence of what your business stands for.

What you can expect to explore: 

• Identification of your company’s DNA attributes, functions, rewards, values, and personality. These are the building blocks of your brand.
• Building toward your Business DNA Vision. You’ll see how these building blocks will lead to the expression of your brand which will ultimately provide the “roadmap” for all future communications.
• Knowing your audience. Beginning the exploration of who is affected by your Business DNA™. Who do you want to reach?

Business DNA™ is not an extensive brand planning service, yet will provide you with the foundation from which to begin building an effective brand communications strategy.

This program includes pre-work with company leadership and key company stakeholders, a half-day facilitated session with up to 8 people, and a full report on the discoveries with recommendations and directions for next steps.

Please contact us to see if this program is right for your organization. We are committed to doing what’s best for our clients’ success, and our exploratory conversations are always free.