What do business owners want (and maybe need) in the way of human resources support? And can Sandy Kapell build a business that gives owners that support even if they hate the rules, regulations, and bureaucracy that come with HR? Join us when Sandy takes the hot seat at our next 21 Hats Brainstorm on Monday, March 30, at 3 pm Eastern.

Sandy is confident she can help business owners scale their businesses and harness the power of their staffing investment, but she’s not sure she knows how to appeal to owners. A corporate refugee who recently started her own business, Trakehner Leadership, she’s not sure she speaks the language of business owners or fully understands their HR needs. She knows she has the skills, but if she can’t talk about HR in a way that resonates, who will hire her? And can she market to the corporate environment she knows, while also developing a growth platform for small businesses that need help?

Sandy is sure that businesses of all sizes need professional, skilled advice with things like compensation structure, employee training and retention, succession planning, and change management. In addition, there are many interesting outsourced HR options and technology built just for small businesses in the market now. How do you navigate that competitive landscape while building your own business? 

This 21 Hats Brainstorm will be facilitated by Chris and Loren Feldman. It is a virtual, peer-driven conversation. Sandy will lay out her challenge, and the rest of us will help by asking questions, breaking into small groups, and brainstorming possibilities. We record the session and publish it as a podcast, but the real value is in the live exchange among owners who’ve faced similar tradeoffs.
This is a no-cost event, and you need to register.